Slogans Slogans everywhere, so let's all have a drink

So I'm watching one of the Celtics Pre Season games as I normally do, and I notice that the Celtics new slogan for the upcoming season is "Boston Celtics, Full Speed Ahead". Now I'm normally not one to question the Celtics, but this slogan seems more like the title of a Star Trek episode then something that is supposed to get fans into the team or intimidate other teams. I could see if this slogan was just for specific players on the team, for example former Celtic Jiri Welsch, who would put his head down and drive Full Speed straight to the basket, usually not drawing a foul and missing the layup. Something like, Marcus Banks, Full Speed Ahead, would work (if he wasn't injured and out for half the season).

My Slogan.... Boston Celtics, cause nobody likes Philadelphia.....